Today we can communicate in more ways than ever and yet it often feels like we’re talking right past each other.
Share a news article on Facebook. Or an infographic loaded with statistics. Maybe a quote of Martin Luther King, Jr. that aligns with your political views.
Then wait. Wait for that one person to make a sarcastic comment, or a breathless one that lays out every reason your vaguely expressed viewpoint was wrong, and watch the arguments pile up in your notifications, making you regret the post in the first place.
What’s going on here? How do we talk to each other in ways that stick?
In real life and on social media, I’ve seen storytelling act as the most powerful rhetorical device - better than that perfect statistic, emotional pleas, or any claim from an expert authority.
When Baltimore’s protests over Freddie Gray were overshadowed by riots and looting, some people responded with stats about his neighborhood, others compared rioters to animals, and one even opined that “charter schools save cities” (that one was not well received, to say the least). Continue reading